Generating trenchless leads is crucial when owning and operating a successful business. While trenchless options haven’t always been available, spreading awareness that this innovative, lucrative technology exists should be priority to ensure the business holds a healthy roster of clients.

For businesses that offer trenchless services, many steps can be taken to effectively produce new clients while informing the public of this viable option.

ADVERTISING:

When placed in a publication that successfully reaches your target audience, advertising is almost always a guaranteed option to generate new leads. Direct response advertising is always encouraged as it often results in your audience following-up with a phone call or a visit to your website after they have viewed your ad.

WEBSITE:

If your prospective client does choose to visit your website, enabling them to leave their questions or contact information is important and it should be quick and easy. Ideally, your website will have two locations with appropriate documents to fill out, one on your homepage and another on the contact us page. Offering updates and other important information through email marketing with also entice your audience to leave their information with you.

CONTACT MARKETING:

A proper website acts as a storefront for your business and by offering important information in your well-organized store, your chances of being found on various search engines including Google, greatly increase. And when potential clients find you, the business has the opportunity to obtain lead details. Offering your visitors an eBook, free publication or e-newsletter will also encourage them to subscribe.

SOCIAL MEDIA:

Social Media is one of the most effective, free platforms available, capable of reaching the masses. And while it is a useful tool, it must be used correctly to ensure additional lead generation is accomplished. Providing useful information more often than promotional information is essential. Business owners should be guided by the 80/20 rule; useful or appealing information should fill 80 per cent of posts, while promotional messages should take up 20 per cent of posts.