Google Local Service Ads

Google Local Service Ads

Google Guaranteed or Local Service Ads

Google’s Local Service Ads cater to specific industries, such as plumbers, electricians, and HVAC services. When a searcher/customer enters a query with Google, they may see several trusted professionals in their area positioned right above the traditional paid search ads; these new ads show a business number, hours, ratings, and reviews.

Google’s Local Service Ads go one step further to ensure they’re connecting searchers/customers to the right advertiser/business. Upon clicking on a local advertisers’ listing, Google prompts them to confirm the job they’re looking for as well as their service area. If you fit the job and serve that area, you’ll be matched to the searcher/customer and they’ll be able to review your qualification, ratings, and reviews before calling you. If you’re not a good fit for their job or you don’t serve their region, then Google will save you the costs and burdens and will connect them to a more appropriate Local Service Ad. It is cost effective and there are no ads or keywords to manage. The ad format will automatically be created using information from your business profile.

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