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What is SEO? Search Engine Optimization is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

SEO builds trust and credibility and is a long term strategy that must be maintained and updated as the market evolves.

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